Privacy

Privacy policy, written like humans might read it.

Traffic.Tools is a public website traffic scanner. We keep the product lightweight, avoid ad tracking, and do not collect private analytics from the websites you scan.

No private analytics grab

Scanning a domain does not give us that site owner’s GA4, server logs, CRM, or first-party conversion data.

No ad tracking

The public checker is not built around retargeting pixels, cross-site ad IDs, or behavioral ad profiles.

Operational privacy

Report inputs and modeling details stay private where exposing them would weaken the product or invite abuse.

Policy

What we collect and why

Information you provide

When you use Traffic.Tools, you may enter a public domain, compare two public domains, or email us. Domain inputs can generate public report URLs. Email conversations may include your email address, name, company, and whatever context you choose to send.

Usage analytics

We use privacy-friendly analytics to understand aggregate pageviews, outbound clicks, and tagged product events such as scan submissions or report views. We use this to see what parts of the product are working, not to build ad profiles.

Technical logs

Our infrastructure may process request metadata such as IP address, user agent, URL, referrer, timestamp, and error details. Logs help with security, abuse prevention, uptime, debugging, and rate limiting.

Report data

Traffic reports are directional estimates based on aggregated visibility signals and internal modeling. We do not claim exact visitors, real-time analytics, or private first-party data from scanned websites.

How we share information

We share information only with service providers that operate the site, deliver analytics, handle email, or keep the product secure. We may also disclose information if required by law, to prevent abuse, or to protect the site and its users.

Retention

We keep analytics, logs, generated reports, and support emails for as long as they are useful for operations, product quality, security, legal compliance, or abuse prevention. If you want us to delete an email thread or review a report concern, contact us.

Your choices

You can avoid sending personal information by using only public domains and not emailing us. For privacy, correction, or deletion requests, email hello@traffic.tools.

Changes

We may update this policy as Traffic.Tools adds features such as accounts, exports, alerts, or paid workflows. The date at the top shows the latest version.

For report questions

Send the report URL and the exact section that looks wrong. “This number feels weird” is a start, not a bug report.

Contact

Email hello@traffic.tools for privacy requests or policy questions.