Traffic quality
Directional visits, trend shape, rank signals, source mix, and whether traffic is spread or dangerously concentrated.
Due-diligence report
Buying a site? Check the traffic risk before you wire money.
Get a one-off brief on traffic quality, AI-search risk, SEO risk, competitor gaps, and whether the site depends on a fragile handful of pages.
AI-search risk
Check whether the site can be understood, cited, or bypassed by AI answer surfaces.
SEO risk
Metadata, indexability, content depth, keyword reliance, technical issues, and obvious crawl problems.
Competitor gaps
Where competitors win demand and whether the acquisition target has a realistic path to take more.
Red flags
Single-page dependency, stale visibility, thin content, suspicious movement, or brittle channel dependence.
Decision brief
Plain-language recommendation: inspect deeper, negotiate harder, or walk away.
Deliverable
A short report a buyer can actually use.
- Executive traffic-risk summary.
- Traffic estimate, trend, confidence, and freshness notes.
- Top pages, keywords, and competitor gaps.
- AI-readiness and technical SEO risk.
- Next diligence questions to ask the seller.
Boundary
Useful, not magical.
This is not a replacement for analytics access, financial diligence, or legal review. It is the traffic layer: the part most buyers underestimate until after the money leaves the account.
FAQ
Due-diligence questions
Is this enough to buy a site?
No. It is one traffic-risk layer. You still need financial diligence, platform access, analytics verification, and legal review before wiring money.
What does the report look for?
It looks for directional traffic quality, over-reliance on a few pages, AI-search risk, SEO basics, competitor gaps, and obvious red flags.
Do you guarantee traffic numbers?
No. The report uses estimates with confidence and freshness labels. Exact claims would be nonsense.